Our vision and values
Our vision and values
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Our vision
Our vision, ‘Your home… our priority’, reflects our commitment to building an excellent business for the benefit of our tenants, communities and colleagues.
Our team play a big part in helping tenants feel at home in the properties they rent. From Board members to colleagues who provide a service on the frontline, everyone has their part to play in fulfilling our shared purpose by embracing our culture and living our values.
Our values

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Take personal responsibility | Treat everyone fairly | Be transparent in all that we do | Be flexible and creative in our approach |
We will: | We will: | We will: | We will: |
Own our work and see everything through to the end | Uphold policies and procedures whilst using our initiatives for the benefit of tenants or colleagues | Be clear | Cross boundaries to link services |
Always take personal responsibility for what we do | Offer constructive/considerate suggestions | Know our boundaries | Be open to change and happy to question anything |
Effectively engage with colleagues, tenants and other customers | Be consistent in our decision making | Understand that some decisions about the business will be business-sensitive and cannot be communicated | Try our hand at anything |
Publicly support the Group, its tenants and other customers | Get our facts right first | Share good practice | Think outside the box |
Think about how our actions have a knock-on effect for the business and colleagues | Appropriately challenge negative or bad behaviour from any colleague | Continue to develop knowledge and skills to improve the services we offer |